Proof Brock Lesnar is Good for Business

by

Kevin Sampson

Correspondent Written on July 12, 2009

It's only just the day after Brock Lesnar completely dominated and embarrassed Interim Champion Frank Mir. That dominant performance was followed up by an absolutely ridiculous series of outbursts.

What am I seeing on Bleacher Report? I'm seeing very little mention of the actual fight and a lot of discussion focused on the aftermath. Some saying that they are shocked at his behavior. Some saying it's all for show. But the most interesting thing is this. Day 1 after the fight and Brock Lesnar's antics have generated:

17 articles and 123 comments. That's the current tally and it's going to keep going up in the next month or more. People can't stop talking about it. Antics like those of Brock Lesnar have served to vault other sports into ever increasing popularity, and I think we can expect history to repeat itself.

Can any of the new converts to the "Brock Lesnar Hater Club" honestly tell me that they're going to be willing to miss any of his fights from now on? I mean, you might see Brock get the ass-kicking you feel he so rightly deserves.

And in MMA, you never know who or when that will happen.

Will those of us who feel Brock Lesnar has finally proven himself to be the most terrifying and dangerous Heavyweight on the planet, and proven himself to be a complete fighter miss the next fight? Not a chance in hell!

If Brock Lesnar proceeds to demolish his next several opponents in like fashion, I think we can expect to see folks like Josh Barnett and Fedor Emelianenko take increasing heat until they fight the big UFC loud-mouthed behemoth.

And from what I saw last night, I think that Brock has a lot stronger chance to beat Fedor that I used to. With each fight, Lesnar will diminish Fedor's mystique of invulnerability. Nothing could be better for MMA than to have Lesnar and Fedor fight, and the sooner the better.

Ultimately, I think that Brock's bad behavior will be reigned in by Dana White and others, but it will not be stopped entirely. At the end of the day, it's publicity and it's going to make the UFC a lot of money.